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  • Writer's pictureMarrone Films

Avenue Immobilier

Creating Gold Medal Content for Christopher Kalec

The world of real estate is often seen as a field where traditional marketing strategies rule the day. But every now and then, someone comes along who's ready to break the mold and infuse a whole new level of energy and creativity into the business. Meet Christopher Kalec, a former Olympian turned real estate agent who's taken the Saint-Lambert scene by storm with his unique approach, and he's doing it with the help of Marrone Films.

Like many in the industry, Christopher's journey into real estate was far from linear. With a deep-seated love for swimming that began at a young age, he eventually found himself competing as a diver in the Summer Olympics, not once, but twice, in 2000 and 2004. After a successful six-year career in marketing, Christopher decided to combine his passion for fitness and business by opening his own chain of thriving CrossFit gyms. But then came an unexpected twist in his path: the world of house flipping.

"House flipping opportunities led me to pursue my real estate license and develop a strong real estate agent career," says Christopher, who now proudly owns Avenue Immobilier. He was determined to make a significant mark on the Saint-Lambert real estate market. Christopher's marketing background gave him valuable insights into how to leave a lasting impact. Recognizing the power of videos as a tool to enhance marketing efforts, he knew he wanted to incorporate them into the regular marketing materials of Avenue Immobilier.

Using videos in real estate marketing has proven to be an excellent strategy for enhancing search engine optimization (SEO) and advertising. These videos offer potential clients a deeper understanding of the properties on offer and the agents representing them. More importantly, they help build trust between the community and your real estate business.

However, finding the right videographer to meet the specific needs of Avenue Immobilier proved to be a challenge. It was Sonia Samji, Christopher's marketing manager, who suggested Marrone Films as the perfect solution.

Riccardo Marrone, the creative mind behind Marrone Films, explains, "Most real estate videos typically showcase properties and construction. Christopher wanted to create something that made him stand out from the competition, so we pitched doing a series of short videos that showcased his personality and market expertise opposed to the typical real estate videos."

Christopher Kalec couldn't be happier with the results. He attests, "Riccardo is easy and fun to work with. He's open to suggestions but also knows what will look and sound the best and has great ideas that help make our videos awesome."

The beauty of this approach is that the topics are timeless, making each video stand alone, interchangeable, and suitable for various marketing channels. The collaboration with Marrone Films has propelled Avenue Immobilier into the spotlight, solidifying the company's image and gaining a healthy following on social media platforms and their website.

"It really did wonders for their business and has made them a well-known local brand in real estate and home renovation." Riccardo Marrone proudly states.

If you're a real estate agency looking to stand out and reach your audience in an exciting way, Marrone Films is your go-to partner. They are dedicated to making you shine, whether you're comfortable in front of the camera or prefer a scripted voice-over. In the ever-evolving world of marketing, video marketing remains an essential tool to captivate your customers, and Marrone Films is here to help you do just that. Give them a call today to take your real estate business to new heights.


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