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Wicanders-Wise

Marrone Films skillfully crafted a captivating lifestyle video for Wicanders-Wise cork flooring, transcending the conventional corporate approach to deliver a cinematic and emotionally resonant perspective. The star of this production is Wicanders-Wise cork flooring, a revolutionary product that emulates the aesthetic of wood floors while offering unparalleled softness, waterproofing, stain resistance, and a strong commitment to the environment. Departing from the traditional promotional video, Marrone Films aimed to inspire and inform consumers and designers seeking beautiful, sustainable, and high-performance alternatives to carbon-intensive, PVC-based flooring. The narrative unfolds around an eco-conscious family spending a weekend in a cottage adorned with cork flooring, subtly showcasing the product through their heartfelt, family-centered activities. This video stands as a testament to Marrone Films' ability to blend storytelling with product promotion, creating an emotionally engaging piece that transcends the ordinary.

Explore our blog for an exclusive glimpse into the production process and behind-the-scenes moments. Uncover unique insights and captivating photos that vividly illustrate the creative energy and unwavering dedication poured into bringing this concept to life.

Learn more about Wicanders-Wise by visiting: www.wicanders.ca

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