Producing a video campaign for Covid rapid testing
We all have a role to play when it comes to stopping the spread of Covid-19, and Go Test Rapide is leading the way, providing Covid-19 rapid testing that delivers results in 15 minutes! Tests are administered by registered nurses and qualified healthcare professionals and their drive-thru service is expanding across Canada! As they were growing, so was their need to bring awareness to their brand. That’s when their marketing team approached us to produce a video that would explain their services.
“Riccardo took the time to understand our business, explained his vision and took care of everything.”
~Richard Cohene, Go Test Rapide
Once we created a script and storyboard we cast actors to play the roles of nurses and clients. The release of the video was time sensitive because of the increasing number of cases and growing need for testing. This meant that we only had a short time for pre-production. Filming took place a few days later at a drive-thru test site in Montreal, and a second location, a home, for alternate scenes.
“Working with Marrone Films was like being part of a Hollywood production.”
~Richard Cohene, Go Test Rapide
The results from the campaign proved that the videos we created were a winning strategy. Richard proudly reported that “the results from Facebook and Instagram were perfect”.
“We heard Marrone Films is the best and the results proved that 100%. Riccardo clearly loves what he does and he’s fantastic at it.”
~Richard Cohene, Go Test Rapide