Delivering pizza content that's a slice above
Oggi Foods serves up authentic Italian gluten-free pizzas, renowned for their delicious taste, quality, and innovation. They even won the 2024 Best New Product Award from BrandSpark International, proving they're truly a 'slice' above the rest.
When Oggi Foods launched their pizzas at at Costco Wholesale and Walmart they knew they needed to deliver more than just great pizza—they needed to dish out delicious video content as well. That’s where Marrone Films came in; working in close collaboration with Sabrina Campanelli of Sabrina Design Studio, and Raffaele Falso, Oggi Foods’ Creative and Marketing Director, they crafted creative video campaigns that brought Oggi’s pizzas to life.
“For the Oggi campaigns, we incorporated stop motion to infuse a whimsical charm into each commercial,” said Tanya Rembacz, Producer at Marrone Films. “Creating stop motion videos requires hours of meticulous effort, so we had to work quickly yet precisely because we were dealing with fresh ingredients,” Tanya explained.
“Capturing stop motion from inanimate objects is so much fun, but also requires a lot of thought and precise camera placements”, explained Riccardo Marrone, Director at Marrone Films. He continued by adding “We had two cameras setup - a fixed overhead camera for capturing the stop motion and a second adjustable camera to capture the live-action sequences.”
Creating immersive video experiences is essential for engaging customers online, bringing products to life, and boosting brand trust. As Raffaele Falso of Oggi Foods noted, "Marrone Films was very professional from start to finish. We would absolutely recommend them to any company looking to create a product video." Riccardo emphasized, “Our ability to work within budgetary constraints while producing creative and impactful videos is why so many companies around the world trust Marrone Films.”
Whether Marrone Films provides a turnkey solution or partners with a brand or agency seeking deeper involvement, as Tanya puts it, “We seamlessly integrate with the companies we work with and it's that collaboration that elevates brands to new creative heights.”
Just like the perfect pizza requires the right ingredients, creating exceptional video content calls for the expertise and innovation that Marrone Films brings to the table. So, the next time you savor a slice of Oggi’s gluten-free pizza, remember the meticulous work and creativity that transformed it into an experience, not just a meal. And if you haven’t tried Oggi pizzas yet, as their motto goes, you have to “taste it to believe it.” But seeing is believing too—check out our Food Demo and add video to your marketing menu.
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